{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most high-end brand names drive exposure with social media sites marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not changed much in years; it does not have TikTok, and doesn't give celebrities free b